Matt_Koehler_Ch_3_I
"How something looks gives us cues as to how it behaves and how we should interact with it." Saffer gave the example of the metallic or sleek black look a Tivo recording system has. Just by the appearance of something can help anybody (even if somebody has no idea what a Tivo is) give an idea of what the object relates to. 1. The Tivo has a sleek black look to it. 2. It comes with a remote. Just knowing something that relates to a remote and a sleek black box can help a consumer identify that this device should be somewhere near your entertainment system (ultimately near your television. This is just a thought.... If a new electronic device comes out that is plastic or poorly designed the product could do bad in sales on the market. Appearance is an important factor when it comes to almost anything.
posted by Matt Koehler @ 8:14 AM
4 comments
4 Comments:
This is sadly true because many people buy poorly made products all the time simply because they look cool. People are usually too lazy to do their research and get the product that will work the best for their needs, and instead buy whatever looks the best in its box.
I loved reading that part in the book, because it's one of those elements of design we don't really notice at first thought (well, I don't anyway). There's a book I've always wanted to read called "The design of everyday things" that I think talks about this sort of design-elements we don't notice factor.
Just like in clothing fashions, technology products keep changing styles. If companies don't keep up with the "fashions" their product is going to look old and out of date. Even if its specs are just as good as the competing high-tech looking product, consumers would shy away from older looking products.
This is very true, and sometimes I don't think we give visual design the credit it deserves. The visual aspect of any product gives the user clues about the function and nature of the product at hand. You know that saying "a picture's worth a 1000 words?" It just might be true.
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